Every day, modern ad platforms are filled with thousands of new offers. In such an environment, users make decisions as quickly as possible: they look through dozens of ads and stop only at those that immediately attract attention, clearly explain the value of the product/service, and inspire trust. Therefore, high-quality text becomes an important factor in successful sales.
Typical problems
On message boards, many users post messages with poor-quality, too short descriptions or do not indicate product characteristics at all. Also, benefits may not be indicated, the text has an incomprehensible structure and does not encourage sales. As a result, the visibility of the publication, customer trust and review conversion decrease.
Decision
The AI assistant is integrated into the ad creation form on the BTW.shopping platform and helps the user automatically create a convincing description of the product or service. The system analyzes the entered data (name, category, main characteristics) and based on them generates structured text that emphasizes the main advantages of the offer.
How it works in practice:
- The user enters basic information: name, category, condition of the product, its key characteristics, price, and additional details.
- The AI assistant analyzes this data and independently generates a structured description of the ad for sales.
- The user can accept the text, edit it, or generate a new version.
As a result, AI improves the quality of ads, increases the attractiveness of the text. More views begin to convert into orders.
AI assistant work scenario
Let's consider how an AI assistant helps a user when creating an ad
Step 1. The user creates an ad and fills in the basic fields.
Step 2. The user clicks the "Create description with AI" button.
Step 3. The AI assistant generates text. This creates a description of the ad that stimulates sales.
Step 4. The user edits the text or accepts the option suggested by the AI assistant.
Step 5. Publication (the description is saved with the ad).
Basic functionality of the AI assistant
Generating descriptions that motivate purchase
The AI assistant creates structured text containing a brief description of the product, its benefits, condition, features, and call to action.
Several text options
AI can generate another description option. The user then chooses the most appropriate one.
Adaptation to the category
The description automatically adapts to the ad category: electronics, clothing, furniture, cars, real estate, services, etc.
Improving existing text
If the user has already written a description, artificial intelligence can rewrite the text, improve its style, and make the product more appealing to purchase.
Support for different languages
The AI assistant can generate text in many languages. The language is detected automatically, or the user can select it.
Customer journey
- The user opens the ad creation form .
- Fills in the basic fields.
- Clicks the "Create description" button.
- Artificial intelligence analyzes ad data .
- AI generates a description that attracts customers.
- The user can accept the text, edit it, or create a new version.
- The description is saved and published with the ad.
Technology stack
- AI-powered content generation → to automatically generate structured and compelling ad descriptions based on user-entered data.
- Natural language processing → allows the system to understand the characteristics of a product or service and generate clear, logical, and attractive text.
- Cloud data processing → ensures prompt operation of the assistant and stable availability of the service.
- Integration with the web interface → helps generate a description in a few clicks
- Integration via API → allows you to automatically pass ad parameters for text generation.
- OpenAI API → is used to access language models that create high-quality ad descriptions based on the context and entered characteristics of the product or service.
Business value
- Improving the quality of ads. They become more high-quality and attract the attention of readers.
- Increased conversion. Texts that motivate purchase increase the likelihood of reviews.
- Speed up publishing. Users create ads faster.
- User activity increases. Posting ads becomes easier.
- Improving the quality of the platform's content. Ads have a more professional look.
Result
After implementing the AI assistant for generating ad descriptions, their quality improved, the number of published texts increased significantly, the share of views that turned into reviews increased, and the overall user experience on the platform improved.
Want to implement an AI-powered content generation assistant into your product (website, online store, app)?
We'll help you automate description creation, improve content quality, and increase conversion without burdening users.
👉 Submit a request – let's discuss your project.
