AI assistant for 3D configurator

Project overview

The AI assistant works as an intelligent layer on top of the 3D scene and performs several basic functions:

• analyzes the 3D model created by the user in the configurator;
• interprets the geometry, materials, and composition of the scene;
• transforms a technical 3D scene into a realistic interior render;
• takes into account the customer's additional text prompt (style, lighting, atmosphere, etc.);
• can use photos of the client's actual premises (with advanced integration).

As a result, the solution bridges the gap between the technical 3D model and the actual visual perception of the product.

The problem with classic 3D configurators

Most modern 3D configurators are focused primarily on technical accuracy: geometry, dimensions, materials, module variability, and correctness of parameters.

This model:

• has a digital appearance and is not perceived as a real space;
• does not reproduce the atmosphere of the interior - lighting, textures, depth of the scene;
• does not integrate the product into the context of a specific residential or commercial environment;
• does not generate a sufficient level of emotional involvement.

As a result, a cognitive barrier arises: it is difficult for the customer to visualize how the product will fit into their space.

Solution: Intelligent configuration expansion

CortexIntellect has developed an AI assistant that integrates directly into the 3D configurator. After completing the configuration, it is enough to activate the AI mode with one click. In response, the assistant interface opens, allowing you to detail the desired visual result without complicating the user scenario.

Within this module, the client can:

• add a text prompt with wishes to the final look (the basic generation logic is already built into the system);
• set the interior style or mood of the scene;
• specify materials, textures or decorative accents;
• describe the type of lighting and atmosphere of the space;
• upload a photo of your own space for generation in a real context (in the extended version of the integration).

Based on this data, the AI assistant generates a photorealistic render in which:

• client configuration is used;
• the proportions, geometry and scale of the object are preserved;
• the specified/generated interior context is taken into account;
• a visually convincing, photographic-like scene is created.

How does an AI assistant work?

To demonstrate the logic of the solution, let's consider a typical interaction scenario using the example of a 3D kitchen configurator.

Step 1. Launch the configurator

The client opens the 3D kitchen configurator in the browser and proceeds to create their own configuration.

Step 2. Forming the configuration

At this stage, an accurate technical 3D model is created. The designer sets the key parameters of the future kitchen:

• dimensions and layout;
• modules and cabinets;
• facade and countertop materials;
• colors and textures;
• layout of elements.

Step 3. Activate AI visualization

Once the configuration is complete, simply press the AI button.

Step 4. Opening the AI module

An AI assistant window appears, where you can specify the desired style of the final image.

Step 5. Additional generation parameters

If necessary, the user can:

• enter a text prompt, for example: modern interior, Scandinavian style, natural lighting;
• add a photo of your own premises (optional scenario for advanced integration).

Step 6. Data analysis with an AI model

The system processes several sources of information simultaneously:

• geometry and scene from the 3D configurator;
• configuration parameters;
• text style instructions;
• photo of the actual space (if provided).

Step 7. Generating a photorealistic render

Artificial intelligence creates a visualization that preserves the geometric accuracy of the model, adapts lighting and atmosphere, and creates a realistic interior context that looks like a professional interior photograph.

Step 8. Finished result

The client receives an image that can be used to make a decision, sent to a designer/manager, or saved as a reference for a future interior.

Areas of application of AI assistant

The AI assistant is a universal tool for any 3D configurable product. With additional integration, it can significantly expand the capabilities for both users and businesses, increasing visualization persuasiveness and sales conversion.

The main types of 3D configurations for integration are:

• Furniture configurators - cabinets, shelves, sofas, beds, office modules. The AI assistant can estimate how the furniture will look in real space and in different interior styles.

• Architectural and residential configurators - apartments, houses, office spaces, landscape solutions. AI integrates objects into real or conceptual interiors and generates compelling presentations for clients and investors.
• Kitchen and bathroom configurators - rendering of photorealistic kitchens, bathrooms, plumbing fixtures and accessories with accurate reproduction of materials, textures and lighting.

• Industrial and technical products - machinery, equipment, product prototypes. The digital assistant makes it possible to obtain a photorealistic image for presentations, marketing materials or internal demonstrations.
• Automotive and transportation configurators — cars, bicycles, motorcycles, yachts, private jets and helicopters. Artificial intelligence independently visualizes the choice of colors, interior trim, additional options and even the context of the external environment.

Technology stack

The AI assistant is built on a modern data processing and image generation architecture. The solution is based on the integration of your own AI model using the OpenAI API.

1. The AI processing stream is the core of the system that transforms a configured 3D model into a photorealistic render.
2. Computer vision — AI analyzes the user's image, determines the perspective and geometry of the space for correct integration of the product into the interior.
3. Generative AI — creates new images based on configuration parameters and user prompt, forming a photorealistic scene.
4. Web integration — the AI assistant is integrated into the web version of the 3D configurator and works without installing additional software, as a background module with seamless interaction.
5. Cloud processing — calculations are performed on the server infrastructure via the OpenAI API. This ensures fast generation, no load on the user's device, and scalability for high traffic.

Business value of an AI assistant

• Increase conversion rate: Photorealistic renderings help the customer clearly visualize the product in their space.
• Increased customer confidence. Thanks to high-quality visualization, the customer gets a realistic idea of the product, its dimensions, materials and combination with the interior.
• Improving the consumer experience: the customer sees the immediate result of their changes, can experiment with style, materials, and arrangement of elements.
• Reducing the need for manual visualization: previously, creating high-quality renders required the work of a designer - artificial intelligence automates this process.
• Sales growth: the average check increases, the number of completed orders increases, and the percentage of deferred purchases decreases.

Implementation results

Integrating CortexIntellect’s AI assistant into the 3D configurator increases user engagement, increases conversion rates, and improves the user experience by providing instant photorealistic visualization of the actual configuration. The customer immediately sees the final result of their choice, which reduces doubts and shortens the time to make a purchase decision.