Analytics

Benefits of Analytics

Not all loyalty mechanisms work equally well. Some can demonstrate impressive results, while others simply waste advertising budgets and provide virtually no benefit. To understand the strengths and weaknesses of a loyalty program, it's crucial for companies to use analytics tools . They help:

• Collect data on the operation of various mechanics and discount cards in the form of digital values.
• Process and structure data.
• Find patterns and predict results.

This allows brands to make more accurate management decisions based on real data and improve the effectiveness of loyalty programs with minimal investment of time and resources.

Analytical tools in Avada DLS

Using Avada DLS, you can analyze the effectiveness of loyalty programs across each type of virtual card used. To do this:

• Log in to the system and go to the "Analytics" section.
• Select the desired card template: discount, cashback, stamps, or all at once.
• Please specify the required time interval.

In response to your request, the system will generate graphs with detailed analytical information, relevant for the current moment or for a selected period.

Here you can see:

• How many cards were issued in total over the period, in dynamics.
• The number of transactions carried out for each template.
• The amount of transactions for each card type for the selected period.

Use this data to evaluate the effectiveness of discount cards, test different approaches and mechanics, and find optimal ways to reward your customers that are both beneficial to your business and appealing to your target audience.