Customer Relations

After the card is issued, communication with the client continues. Telegram, SMS, email, and push notifications can be used to inform about new offers, remind them of the loyalty program terms, and send card-related messages. The channel, recipients, and content are selected for each message.

The Telegram bot gives customers access to the loyalty program directly in the chat. They can apply for a card, check their bonus or cashback balance, find out program terms and store locations. The card can be used via the bot even without an e-wallet.

To connect, create a bot through BotFather and add the received token to your personal account. Then, upload a logo, customize a welcome message, and enter your company information. After that, you can use the bot to send news and offers to your entire audience or a selected group of clients.

SMS is suitable for short messages that customers can easily read right away: reminders, personalized offers, or card information. Email allows you to detail a promotion and add an image or file.

To send messages, external services are connected to the system: SendPulse for email, AlphaSMS, or TurboSMS for SMS. Once connected, you can create a mailing list in your personal account, select the desired cardholders or customer segment, and prepare the message.

The shipping cost is determined by the connected service.

Standard push notifications let you inform customers about promotions and loyalty program news. You select the desired cardholders, the audience, and the message text for the message.

Geo-push messages are sent by specifying the address of a retail location . When a customer is nearby, the system detects their GPS location and automatically sends an invitation to visit the store. This message can offer an additional discount, bonus, or increased cashback on certain product categories.

Some messages can be conveniently set up once and sent automatically at appropriate times. You can greet the customer upon receiving their card, congratulate them on their birthday, warn them about their card expiration, or inform them of a new status, transaction, or reaching the required number of stamps.

For such a message, you select an event , a map template, one or more communication channels, and a sending time—before or after the event. This helps maintain communication with the client at different stages of their program engagement, without having to manually create each message.