Natalia

Natalia is a UX Designer with over 10 years of experience in the digital industry. Her professional background includes marketing and SEO, with a focus on designing the structure, functionality, and user experience of web products.

She works both with existing technical requirements and independently defines product structure, functionality, a ёnd user interaction logic.

She creates wireframes and interactive prototypes, plans navigation, user flows, and relationships between functional elements. Prototypes help visualize and validate functionality before development begins.

Natalia works closely with clients and development teams, gathering and analyzing requirements, clarifying business objectives, and preparing functional specifications and technical documentation for implementation.

Her background in marketing and SEO helps her consider business goals, target audience needs, and content requirements when designing digital products.

Key Competencies

• UX design for web products
• Product structure and functionality design
• User Flow and user scenario development
• Interaction Design
• Wireframing and interactive prototyping
• Business requirements analysis and documentation
• Functional specifications and technical documentation
• Client and development team communication

Tools

Natalia uses Figma, FigJam, and Moqups to create wireframes and interactive prototypes.

For information structuring, diagram design, and documentation, she works with Miro, Draw.io, and Notion. Her SEO and digital marketing toolkit includes Google Search Console, Ahrefs, and Semrush.

Professional Development

Natalia keeps up with current trends in UX, SEO, and digital marketing, as well as developments in AI technologies and digital tools. She evaluates their practical applications in UX design, requirements analysis, and project documentation. She also uses professional learning resources such as Google Learning & Skillshop.